CALIPERWORKS
Home care agency · Boston

Home care agency search growth and intake automation

A home care agency needed more qualified visibility in search and a better way to keep new client intake moving once leads arrived.

Home Care Agencies SEO and Ads Automation AI Voice Agents
Headline results
199%
increase in engaged visitors
Page 1
visibility for top keywords
Faster
lead qualification workflow
“Our monthly engaged visitors shot up by 199% and we're finally holding Page 1 rankings for our top keywords. The automated lead qualification has transformed how we handle new client intake.”
Challenge
  • The agency needed stronger local visibility for its highest-value search terms.
  • New inquiries required faster qualification and follow-up to avoid leakage.
  • Marketing and intake were operating as separate systems instead of one pipeline.
What Caliperworks changed
  • Built an SEO execution plan around high-intent service terms and visibility gaps.
  • Improved the conversion path from search traffic into lead qualification.
  • Added automation support so intake moved faster after the first touch.
What transfers

Lessons other small businesses can use

Search growth works better when the intake path is ready to absorb new demand.
Operational follow-through matters as much as rankings for service businesses.
Local service pages and qualification workflows can compound each other.
Related services

The services behind the outcome

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