CALIPERWORKS
Pricing

Pricing for practical growth execution.

For service businesses that need better local visibility, stronger follow-up, and cleaner demand capture. The monthly plans below are packaged around search and landing-page execution. Voice agents, ads workflows, and operational automations are scoped after discovery.

Package logic

Same strategy quality. Different monthly output.

Every plan gets the same level of market review, keyword thinking, content direction, internal linking, Google Business Profile attention, and quality control. The difference is not how carefully the work is done. The difference is how much execution we ship each month.

Starter
Steady foundation-building
Growth
Consistent monthly expansion
Max
Faster coverage across services, locations, and high-value searches
Included across plans

Included in every packaged growth plan

These are not tiered by plan. A smaller plan does not get weaker strategy. It simply gets fewer shipped assets each month.

Business, market, and competitor review
Search intent and opportunity mapping
Content direction and page planning
On-page optimization
Internal linking updates
Google Business Profile review and optimization
Local conversion recommendations
Human review before publishing
Monthly progress summary
Packaged growth plans

Choose your monthly execution pace.

Start Free Discovery Audit
Plan
Starter
$499/month
Businesses that need a clean foundation and steady execution
2 new growth assets + 2 existing-page optimizations
Growth
$899/month
Most service businesses that want consistent visibility expansion
4 new growth assets + 4 existing-page optimizations
Max
$1,199/month
Competitive markets, multi-service businesses, or faster coverage
6 new growth assets + 6 existing-page optimizations
Starter
$499
/month

For businesses that need a steady foundation without overbuilding the program.

  • 2 new growth assets per month
  • 2 existing-page optimizations per month
  • Same strategy, planning, GBP review, and internal linking standards as every plan
  • Best for one-location businesses, lower-competition markets, or early-stage SEO foundations
Start with Starter
Growth
Recommended
$899
/month

For businesses that want consistent expansion across services, locations, and buyer-intent searches.

  • 4 new growth assets per month
  • 4 existing-page optimizations per month
  • Same strategy, planning, GBP review, and internal linking standards as every plan
  • Best for most local service businesses
Start with Growth
Max
$1,199
/month

For competitive categories where faster coverage across services, locations, and high-value searches matters.

  • 6 new growth assets per month
  • 6 existing-page optimizations per month
  • Same strategy, planning, GBP review, and internal linking standards as every plan
  • Best for competitive metros, multi-service businesses, or businesses already investing in paid ads
Start with Max
Growth assets

What counts as a growth asset?

A growth asset is a new page or resource built to capture a specific search intent, answer a real buyer question, support local visibility, or improve conversion.

The asset mix depends on the business. A plumber, home care agency, dental practice, law firm, med spa, and restoration company should not all get the same content calendar.

Asset type
Example
Service page
Emergency Plumbing Repair
Location page
HVAC Repair in Round Rock
Treatment/procedure page
Botox Treatment in Austin
Practice-area page
Medicaid Planning Attorney
Problem page
Signs of Mold After Water Damage
Comparison page
Botox vs Dysport
Cost/FAQ page
How Much Does Invisalign Cost?
Conversion landing page
Same-Day Pest Control Quote
Initial setup

Initial setup: $2,000

The setup is where we build the execution foundation before monthly production starts. We review the business, service mix, local market, current website, Google Business Profile, existing pages, competitors, and highest-value opportunities.

Minimum term
6 months

Growth work needs enough runway to compound. The 6-month minimum gives the strategy enough time to move from planning to publishing, optimization, indexing, and early performance signals.

Business and offer review
Current website and page inventory
Local search opportunity review
Google Business Profile review
Competitor and market scan
Initial growth asset roadmap
First internal linking and optimization priorities
Recommended starting plan
Custom implementation

Voice agents, ads workflows, and automation are scoped after discovery.

The packaged plans cover search, local visibility, landing-page coverage, and conversion-focused execution. Work that depends on call flows, integrations, routing rules, paid media accounts, or operational handoffs gets scoped after the audit.

Voice Agents

Custom pricing based on call flow complexity, booking logic, routing rules, integrations, handoffs, and support scope.

Scope voice agents after audit
Ads Workflows

Custom pricing based on channel mix, account state, landing-page needs, reporting depth, automation opportunities, and optimization cadence.

Scope ads workflows after audit
Operational Automations

Custom pricing based on intake systems, follow-up rules, CRM handoffs, reporting needs, and how much of the workflow should be automated.

Scope automation after audit
Fit

Who this fits

The packaged plans are built for service businesses where local visibility, fast follow-up, and buyer-intent pages can turn into real appointments, calls, consultations, or booked work.

Plumbing HVAC Roofing Restoration Pest control Home care Med spas Dental and orthodontic practices Elder law
Not a good fit

This is probably not the right fit if...

  • You need guaranteed rankings by a specific date
  • You want cheap blog posts without strategy
  • You want a one-time website refresh but no ongoing execution
  • You do not have a real service area, offer, or follow-up process
  • You want weekly meetings instead of shipped work
Start with the discovery audit

Find the right starting point before choosing a plan.

No monthly calls required. The audit starts with your website, service area, current workflow, and growth bottlenecks.

Start with a Free Discovery Audit
FAQ

Questions about pricing

Do I need to know which plan I want?

No. Start with the free discovery audit. We will recommend the right starting point based on your website, services, market, and current bottlenecks.

Are the lower plans less strategic?

No. Every plan gets the same level of review, planning, and quality control. The difference is monthly output volume.

What is a growth asset?

A growth asset is a new page or resource built around a specific search intent, service, location, buyer question, or conversion opportunity.

Do plans include Google Business Profile work?

Yes. Google Business Profile review and optimization are included across the packaged plans.

Are monthly calls required?

No. The work is designed to run async with clear summaries and execution updates. If something needs clarification, we handle it directly.

Is this only SEO?

No. The packaged plans focus on search, local visibility, landing-page coverage, and conversion-focused execution. If the audit shows that voice coverage, ads workflows, or operational automation should come first, that can be scoped separately.